About the Survey:
Why are we doing this survey? While much ink has been spilled by the media and scholars studying campaigns, it has been decades since the last major study focusing on people who actually run campaigns. Our current research will provide systematic data on the attitudes, values, ideologies, and professional opinions of campaign managers who were active in campaigns during the 2014 cycle. These data will be used in our book manuscript and in our teaching, and will be made available to graduate and undergraduate students interested in American politics, in general, and political campaigns, in particular.

How were you invited to participate? We use both random and judgment sampling to identify potential panelists. This includes recommendations from current panelists, political journalists, and other sources.

Why should you do it? Because you'll enjoy it - nearly everyone we've interviewed says they appreciated the process and the opportunity to share their experiences. Remember that everything you tell us is confidential and reported only in the aggregate. A college textbook, "Campaign Manager: Elections through the Eyes of Political Professionals," is scheduled to be published by Pearson Higher Education in early 2016 and will be based in part on our research. If the authors would like to quote you or write about your campaign experiences, you will be able to approve and/or edit your content before publication, or decline to be included in the book. To encourage participation, panelists who complete all online survey modules and/or an in-depth interview will be given a courtesy e-book copy of "Campaign Manager." Once you complete the on-line survey, we will send you the first chapter of the book and one of our case studies from the 2012 campaign. Your e-book will follow after it is published.

Some Sample Questions:
The primary focus of the survey is your cumulative political experience with a secondary focus on 2014. Scroll down to read some examples of questions that you may be asked.

Q. Overall, what are the most important jobs of a successful campaign manager?

Q. Campaign managers tell us they must play many different roles. Which three of the following do you consider to be your greatest strengths as a manager? Which are your weaknesses?

  • Candidate confident and concierge
  • Political entrepreneur
  • Strategy enforcer
  • Team leader and mentor
  • Money manager
  • Data scientist and researcher
  • Brand manager and marketer
  • Creative director
  • Spinmeister
  • Connector and organizer

Q. What other roles must a campaign manager play?

Q. What words or phrases would you use to describe your own campaign management style?

Q. Here are some things other campaign managers have told us. Do you agree or disagree?

  • I often felt like I was working for the consultants instead of the other way around.
  • The candidate is the person who really runs the campaign.
  • A TV spot requires at least 1000 GRPs to be effective.
  • I always knew I wanted to work in politics.
  • Radio is a dying medium.
  • Every attack ad should be answered immediately.
  • By 2020, more money should be spent online than on television.
  • Big data is an over-hyped concept.
  • Television is still the king of political media.
  • The political tools change but the fundamentals of campaign management stay the same.
  • I can explain what a GRP is.

Q. Can you give us an example of a particularly effective ad from one of your campaigns and tell us why you think it worked so well?

Q. Today, in a typical statewide campaign, how would you rate the cost-effectiveness of the following on a 0-to-10 scale?

  • Internet display ads
  • Internet pre-roll and other video
  • Cable TV ads
  • Broadcast TV ads
  • Radio ads
  • Out-of-home display/billboards
  • Newspaper ads
  • Direct contact by live telephone caller
  • Direct contact in person
  • Automated or robo-calls

Q. What did your opponent do in 2014 that most impressed you?

Q. What is the biggest new technology, digital, or data innovation this cycle?

Q. What do you think will happen with technology, digital, and data in 2016? What new things will you be able to do then that you can't quite do now?

Q. Thinking about your 2014 campaign, what tools or resources do you wish you'd had that you didn't?

Q. How many years have you been professionally involved in politics?

Q. What are some of the biggest changes you've seen in the way campaigns are waged and managed?

Q. Which of the following statements best describes you:

  • Politics is or is likely to be my career.
  • Politics is more of a short term thing for me.
  • haven't made up mind.

Q. If you weren't in politics, what do you think you'd be doing?

Q. How important were each of the following campaign functions, consultants, and vendors in your 2014 campaign using a 0-10 scale? If you did not utilize, leave item blank.

  • Pollster
  • Direct mail
  • Data analytics
  • General strategist
  • Fundraiser
  • Legal
  • Field organization and direct contact
  • Speechwriting
  • Issue research
  • Opposition research
  • Scheduler
  • The candidate's personal aide
  • Digital/online
  • Media consultant - creative/ad production
  • Media consultant - media planning/buying

Q. When you hire people for a campaign, what personal qualities, attributes, or experiences are you looking for?

Q. Based on your experiences, what are the biggest differences in the ways Democrats and Republicans run their campaigns, if any?

Q. If you could have a do-over in your 2014 campaign, what would it be?

Q. Thinking about your relationships with the candidates for whom you've worked, what are the keys to managing the relationship with the candidate, the candidate's family and cl

osest friends and supporters?

Q. What advice would you give to a young person or college student who is interested in working in politics?

About the research team and book authors:
Will Feltus published his first campaign management case while he was a second year MBA student at the Harvard Business School. The candidate lost but the campaign manager later went on to become a White House chief of staff. With over 30 years of polling and market research experience, Mr. Feltus now advises clients at the Republican firm National Media and is infamously known for his bubble charts about partisan patterns in adult beverage consumption: Visit MSNBC

Ken Goldstein is a professor of politics and runs the DC program at the University of San Francisco. Previously, Goldstein was a professor at the University of Wisconsin where he won the Kellet Award for research. Goldstein finally got a real job during the 2012 cycle when he served as president of CMAG, a non-partisan firm tracking advertising for clients that included the Obama and Romney presidential campaigns, The New York Times, ABC, CBS, NPR, Newshour, and CNN.

Jennifer Dubè, when not interviewing campaign managers, is finishing her dissertation for a PhD in political science from the University of Missouri. There she taught statistical methods to political science majors and has most recently been an adjunct instructor at George Washington's Graduate School of Political Management.

Christian Schneider is a political columnist with the Milwaukee Journal Sentinel. He holds a master's degree from Marquette University in political science and is a former senior fellow with the Wisconsin Policy Research Institute. His op-eds have been featured in The New York Times, New York Post, City Journal Magazine and National Review magazine. Schneider has run numerous state legislature races in Wisconsin, where his candidates earned dozens of votes.

Reid Wilson is a nationally recognized political analyst and staff writer at The Washington Post. He served as editor in chief of The Hotline, where Comedy Central named him the "Greatest Political Mind of Our Time." He has managed several campaigns, including some winners, in his native Seattle, and he served as deputy national press secretary for a Democratic presidential candidate in 2008, though that one didn't win.

Other FAQs
What are the confidentiality ground rules? All of your opinions and insights are kept confidential and reported only in the aggregate. We will contact you to request your consent if the "Campaign Manager" authors would like to use specific quotes or campaign experiences for attribution. With your approval, your name will be listed in the book's appendix and/or teaching website along with the other participants.

How long does the interview take? The initial online survey is 5-7 minutes. Additional online survey modules take 10-20 minutes to complete depending on how much time you spend answering open-ended questions about your personal campaign experiences. These are completed online at your leisure. The in-person and in-depth telephone interviews have taken 45-90 minutes, depending on the interest and experience of the respondent, and are often broken into two shorter interviews to accommodate your schedule.

If I do not have enough time to complete the online survey all at once, can I return to the survey without losing my previous responses? Yes. The online survey is not recorded and closed until you complete it and see the "Thank-You" page at the end. The most convenient method for returning to your online survey is to make sure you have the URL we provide you (i.e., Qualtrics.com) copied and recorded somewhere such as in your email inbox. This URL will return you to the last spot you were in the survey.

Can I edit/change my responses after I have already completed my online survey? Yes. To change responses once the online survey has been completed, please contact the research team at CampaignManagerSurvey.com. You will be provided with a link to your specific survey containing your previous responses. Change/edit any answers you would like and click through the survey until you see the "Thank-You" page at the end signifying that your new responses have been recorded.

Welcome to the Campaign Manager Survey Since 2011, our team of researchers has been systematically interviewing senior political professionals from all sides of the aisle. Those we've had the privilege to interview include nationally known managers like David Axelrod, Ken Mehlman, and James Carville as well as up-and-coming managers of Congressional, legislative, and local races. Drawing in part on our research, a new college and graduate school text, "Campaign Manager: Elections through the Eyes of Political Professionals," will be published by Pearson Higher Education in early 2016.

This website is designed for survey panelists. It answers your questions about our research, tells you why you should participate in the survey, and shows you how. If you have additional questions, please contact us at campaignmanagersurvey@gmail.com.

If you were invited to participate as a panelist: You will have been contacted by a member of the research team by snail mail, telephone, or email. Panelists start out by clicking on this link and completing an initial 5-7 minute survey. Based on your experiences and expertise, we will invite you to take additional online modules and may ask you to participate in an optional in-depth telephone or personal interview.
If you are interested in participating but have not yet been invited: Just as in a political campaign, we welcome good volunteers. Please complete the preliminary online interview by clicking on this link.
Ground rules if you do participate: All of your opinions and insights will be aggregated with other panelists and reported anonymously just as in a voter survey. . If the authors of "Campaign Manager" would like to quote you or develop a case study around your campaign experiences, they will contact you to arrange an in-depth interview, and then get your quote and content approval before anything is published. With your approval, your name will be listed in the book's appendix and/or teaching website along with the other participants. All participants who complete all on-line modules and/or participate in an in-depth interview will be sent a complimentary e-book copy of "Campaign Manager" at the time of publication, anticipated in early 2016.

More information available by clicking on the tabs to left.